Volkswagen Virtus Anniversary Edition 2023 Launch

Marking a significant milestone in its journey, Volkswagen India has launched the limited-volume Virtus Anniversary Edition. This special edition celebrates the ongoing success of the Virtus, which has become a standout in India’s premium sedan segment. Known for its distinctive styling, performance, and practicality, the Virtus continues to capture the admiration of Indian customers.

The Anniversary Edition is particularly notable for its introduction of the striking Avocado Pearl exterior color, which is exclusive to this variant. This new hue is matched with a contrasting black roof and black alloy wheels, enhancing the sporty and premium character that the Virtus GT Plus Sport variant is known for. These design elements not only add to the vehicle's aesthetics but also underscore Volkswagen's commitment to offering a unique and personalized experience for its customers.

“Virtus has earned strong customer appreciation for its design, performance and German engineering. The Anniversary Edition celebrates that journey and the passion our customers have shown for the brand.”
Mr. Nitin Kohli, Brand Director, Volkswagen India

Volkswagen India offers additional customization through genuine accessories such as a 360-degree camera system, front parking sensors, and puddle lamps. These can be fitted at Volkswagen dealerships, adding further convenience and safety features to the Virtus and the Taigun models.

Under the hood, the Virtus GT Plus Sport is powered by a 1.5-litre TSI EVO engine, which is capable of delivering an impressive 150 PS of power and 250 Nm of torque. This engine is paired with a 7-speed DSG, promising a dynamic and engaging driving experience. This performance is complemented by a suite of features designed to enhance the driving experience and passenger comfort.

Inside, the Anniversary Edition offers a host of premium features. It comes equipped with a 20.32 cm digital cockpit, providing drivers with clear and customizable information displays. An electric sunroof adds to the luxurious feel, while laser red ambient lighting creates an inviting atmosphere in the cabin. Other features include aluminium pedals, auto headlights, rain-sensing wipers, and an auto-dimming interior rear-view mirror (IRVM). Each of these features is designed to enhance both the driving experience and the overall comfort of the vehicle.

Safety continues to be a top priority for Volkswagen, and the Virtus GT Plus Sport is no exception. It boasts a 5-star Global NCAP safety rating, supported by over 40 advanced safety features. Standard equipment includes six airbags, underscoring Volkswagen's commitment to passenger safety.

Since its launch in June 2022, the Virtus has played a crucial role in strengthening Volkswagen's presence in India's premium sedan market. The model has been well-received for its German engineering, safety features, performance, and driving dynamics—all of which have earned it a strong customer following.

The Virtus Anniversary Edition is priced at ₹19,19,900 (ex-showroom) and will be available in limited numbers at Volkswagen dealerships across India. This price point reflects the sedan's premium positioning and the exclusive features it offers.

With the introduction of the Anniversary Edition, Volkswagen not only celebrates the success of the Virtus but also reaffirms its commitment to delivering vehicles that combine style, performance, and safety. For those interested in a premium sedan that stands out on the road, the Virtus Anniversary Edition presents a compelling choice.