<p>Audi Revolut F1 Team announces its official identity and prepares for a spectacular Berlin launch event on January 20, 2026. This landmark revelation sets the stage for Audi's highly anticipated entry into the Formula One World Championship, showcasing a groundbreaking partnership that redefines traditional motorsport sponsorship.</p><h3>A New Breed of Racing Alliance</h3><p>The freshly unveiled team name and logo crystallize an unconventional partnership first confirmed in July 2025. While typical F1 sponsorships focus on branding space, this collaboration represents a strategic merger of automotive engineering and financial technology at multiple operational levels:</p><ul><li>Integration of Revolut Business solutions into team financial operations</li><li>Implementation of Revolut Pay in the official team store</li><li>Exclusive app-based fan experiences for Revolut users</li><li>Shared technological innovation initiatives</li></ul><p>"This gives our ambition a clear identity," said Gernot Döllner, AUDI AG CEO, emphasizing the partnership's transformative nature. "It reflects a strong vision and innovative spirit that will define our Formula 1 journey."</p><h3>Berlin Launch: Where Technology Meets Theater</h3><p>The German capital will host an unprecedented two-day reveal event that blends motorsport theater with interactive technology:</p><ul><li>January 20, 2026: Exclusive immersive launch experience</li><li>January 21, 2026: Public opening for fan participation</li></ul><p>Central to the spectacle will be the full unveiling of the 2026 race livery, following November's Audi R26 Concept reveal. The design aims to translate Audi's core brand principles - clarity, technical intelligence, and emotion - into a visually striking track presence with less than 50 days remaining before the team's competitive debut.</p><h3>Organizational Evolution</h3><p>The team's formation brings structural changes that honor legacy while embracing new identity:</p><ul><li>Sauber Motorsport AG becomes Audi Motorsport AG</li><li>UK Technology Centre renamed Audi Motorsport Technology Centre UK</li><li>Sauber Holding AG and Sauber Technologies AG retain original names</li></ul><p>Team Principal Jonathan Wheatley described these changes as creating "a banner under which we all unite," emphasizing the combined strength of operations across Germany, UK, and Switzerland.</p><h3>Voices of the Revolution</h3><p>Key figures outlined the project's aspirations through carefully crafted statements:</p><p>Mattia Binotto, Head of Audi F1 Project, highlighted the team's growing momentum: "The Berlin launch will be the first moment we stand together as a collective and invite our global fan base to join us."</p><p>Revolut CEO Nikolay Storonsky positioned the venture as a cultural statement: "We're uniting with a shared obsession with engineering excellence to challenge the status quo."</p><h3>The Road Ahead</h3><p>As Berlin's event preparations enter their final phase, the Audi Revolut F1 Team balances historical precedent with future-forward ambition. The coming weeks will reveal how effectively this automotive-fintech hybrid can translate its off-track synergy into on-track performance when the lights go out on the 2026 season.</p><p>With revolution embedded in both partners' names, all eyes will be on how this alliance reshapes Formula 1's commercial and competitive landscapes. The Berlin launch doesn't just unveil a racing team - it showcases a prototype for next-generation motorsport partnerships where sponsorship evolves into full operational integration.</p>

Revolut

Audi and Revolut Forge a New Era in Formula 1 with Team Launch in Berlin