Mahindra Unveils Thar ROXX STAR EDN with Bold Enhancements

Mahindra & Mahindra Ltd. has introduced the Thar ROXX STAR EDN, a new variant that elevates the beloved Thar ROXX lineup with exclusive design touches and robust features. Launched at an introductory price starting at ₹16.85 lakh, the Thar ROXX STAR EDN is aimed at drivers who crave both capability and a unique style statement.

Design and Features

The Thar ROXX STAR EDN distinguishes itself with several bespoke design elements. It features an all-black exterior with a luxurious piano black grille and alloy wheels, adding a sophisticated yet bold look. The cabin receives an upgrade with all-black leatherette seats adorned with suede accents, enhancing the interior's premium feel.

Adding to its charismatic appearance, the Thar ROXX STAR EDN offers a vibrant new color option, Citrine Yellow, alongside the existing Tango Red, Everest White, and Stealth Black. The exterior is further complemented by LED projector headlamps, LED tail lamps, and a panoramic sunroof.

Advanced Technology and Comfort

Mahindra ensures the Thar ROXX STAR EDN is as comfortable as it is stylish. It includes features such as front ventilated seats, a sliding armrest, and a 60:40 split rear seat with multipoint recline. The vehicle also offers a fully automatic temperature control system, electric fold ORVMs, and steering-mounted controls.

The technological suite is impressive with a 26.03 cm HD touchscreen infotainment system, a digital cluster, and the Adrenox connected car system with Alexa built-in. It supports both Android Auto and Apple CarPlay, available in wired and wireless formats. The audio experience is powered by a 9-speaker Harman Kardon system.

Performance and Safety

Under the hood, the Thar ROXX STAR EDN continues to offer the proven G20 TGDi mStallion and D22 mHawk engines. These powertrains deliver 130 kW and 128.6 kW respectively, ensuring robust performance. The rear-wheel drive system accommodates various driving conditions, supported by selectable terrain modes including Snow, Sand, and Mud.

Safety remains a priority, with the Thar ROXX STAR EDN engineered for a 5-star Bharat NCAP rating. It is equipped with six airbags, a tyre pressure monitoring system, parking sensors, and a rear parking camera. Additional safety features include an auto-dimming IRVM, impact sensing auto door unlock, and an e-call & SOS system.

The Thar ROXX STAR EDN combines Mahindra's legendary capability with modern luxury, making it a standout choice for SUV enthusiasts looking for a blend of performance, style, and safety.