Maruti Suzuki VICTORIS 'Got It All' Clinches ICOTY 2026 Crown with Cutting-Edge Tech
A New Benchmark in Indian Automotive Excellence
India's automotive landscape has found its new champion as the Maruti Suzuki VICTORIS 'Got it All' SUV secures the coveted Indian Car of the Year (ICOTY) 2026 award. Announced on 19 December 2025, this prestigious recognition from the nation's top automobile journalists spotlights the vehicle's masterful blend of innovation, safety, and customer-focused design.
Commanding Recognition in a Competitive Field
The VICTORIS captivated the ICOTY jury with its comprehensive approach to modern mobility challenges. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, encapsulated the achievement: "We are honored to receive the 'Indian Car of the Year 2026' award for VICTORIS. This SUV was designed to provide all possible features to today's new-age customers. With the strong customer pull and now the ICOTY award, VICTORIS lives up to its promise of 'Got It All'."
Technological Tour de Force
- "Theatre on Wheels" infotainment: 25.65cm SmartPlay Pro X touchscreen with Dolby Atmos® immersion
- Advanced Driver Assistance: Level 2 ADAS suite paired with 360-degree camera system
- Customizable ambiance: 64-color adaptive interior lighting system
Powertrain Perfection
- Hybrid Efficiency: 1.5L Strong Hybrid with EV mode (28.65 km/l certified efficiency)
- 4x4 Dominance: ALLGRIP Select system with 6-speed automatic transmission
- Space-Smart Engineering: S-CNG variant's underbody fuel tank maximizes cargo capacity
The Road Ahead
This ICOTY victory cements VICTORIS' position as India's most complete SUV package. From its segment-first Dolby Atmos® implementation to the versatile powertrain lineup, every element reflects Maruti Suzuki's deep understanding of evolving consumer needs. The award validates not just technical prowess, but the emotional connection forged through thoughtful design and user-centric innovation. As Indian roads welcome this new benchmark, the automotive industry watches keenly - the 'Got It All' philosophy may well define the next generation of SUV excellence.