BMW Group India Shatters Sales Records: Electrification and Luxury Drive Unprecedented Growth

A New Benchmark in Luxury Mobility

BMW Group India has rewritten the rules of premium automotive success, delivering its highest-ever annual sales of 18,001 vehicles in 2025 - a remarkable 14% year-on-year increase that outpaces luxury segment averages. This fourth consecutive year of record-breaking performance saw the German automaker dominate multiple fronts, from electric vehicle leadership to unprecedented demand for its Long Wheelbase models.

Quarterly Triumphs and Segment Dominance

The automaker's Q4 performance proved particularly stellar, with 6,023 vehicles sold - a 17% YoY growth that marked its best-ever quarterly result. This achievement caps a year where BMW maintained consistent monthly sales records across its BMW (17,271 units), MINI (730 units), and BMW Motorrad (5,841 motorcycles) divisions.

The Electric Revolution Accelerates

• 3,753 EVs sold (+200% YoY growth)
• 21% EV penetration (up from 8% in 2024)
• Market leadership maintained since 2022
• iX1 emerged as India's best-selling premium EV
• Seven-car EV lineup including flagship i7

BMW's electric ecosystem now features 6,000+ charging points through partnerships, supported by innovative programs like Destination Charging and Charging Concierge. The company's EV dominance extends from the opulent i7 to the accessible iX1, with electric models accounting for 50% of total sales versus just 29% in the previous year.

Long Wheelbase Luxury Captivates Buyers

• 8,608 units sold (+162% YoY)
• Now represents 50% of BMW sales
• BMW 3 Series leads premium sedan segment

Indian consumers have overwhelmingly embraced these spacious models, drawn to their tailored cabin experiences and road-optimized comfort. The Long Wheelbase range's success underscores shifting preferences in luxury mobility.

Sports Activity Vehicles Drive Volume

• 10,748 units sold (+22% YoY)
• 60% share of total sales
• X1 emerges as segment champion

BMW's SAV lineup continues to benefit from India's growing appetite for versatile premium vehicles, combining dynamic performance with practical space.

Product Offensive and Customer Experience

BMW unleashed 20 new models across its brand portfolio in 2025, including:

• BMW iX1 Long Wheelbase
• BMW X3
• BMW 2 Series Gran Coupe
• MINI JCW Countryman All4
• BMW R 1300 GS Adventure

The Retail.NEXT initiative expands to 97 touchpoints across 40 cities, with plans for 19 new outlets in 2026. BMW Financial Services further boosted accessibility through innovative financing solutions featuring low EMIs and guaranteed buy-back options.

Leadership Perspective

Mr. Hardeep Singh Brar, President and CEO of BMW Group India, attributes this success to fundamental strengths: "Our lead in luxury electric segment is not only progressing sustainable mobility but also unlocking the potential for increasing the size of luxury car market in India. Going forward, we will keep our focus on what differentiates us – sheer driving pleasure, unparalleled customer centricity and a robust dealer network which delivers JOY at each step of interaction."

Charging Into The Future

BMW Group India's 2025 performance cements its position as the architect of India's luxury mobility evolution. With electric vehicles now comprising one-fifth of sales and the company outgrowing market averages, the stage is set for continued dominance. As BMW expands its charging infrastructure and retail footprint while maintaining product momentum, the convergence of sustainable technology and opulent design appears destined to drive India's premium automotive narrative forward.