Audi and Revolut Forge a New Era in Formula 1 with Team Launch in Berlin
Audi Revolut F1 Team announces its official identity and prepares for a spectacular Berlin launch event on January 20, 2026. This landmark revelation sets the stage for Audi's highly anticipated entry into the Formula One World Championship, showcasing a groundbreaking partnership that redefines traditional motorsport sponsorship.
A New Breed of Racing Alliance
The freshly unveiled team name and logo crystallize an unconventional partnership first confirmed in July 2025. While typical F1 sponsorships focus on branding space, this collaboration represents a strategic merger of automotive engineering and financial technology at multiple operational levels:
- Integration of Revolut Business solutions into team financial operations
- Implementation of Revolut Pay in the official team store
- Exclusive app-based fan experiences for Revolut users
- Shared technological innovation initiatives
"This gives our ambition a clear identity," said Gernot Döllner, AUDI AG CEO, emphasizing the partnership's transformative nature. "It reflects a strong vision and innovative spirit that will define our Formula 1 journey."
Berlin Launch: Where Technology Meets Theater
The German capital will host an unprecedented two-day reveal event that blends motorsport theater with interactive technology:
- January 20, 2026: Exclusive immersive launch experience
- January 21, 2026: Public opening for fan participation
Central to the spectacle will be the full unveiling of the 2026 race livery, following November's Audi R26 Concept reveal. The design aims to translate Audi's core brand principles - clarity, technical intelligence, and emotion - into a visually striking track presence with less than 50 days remaining before the team's competitive debut.
Organizational Evolution
The team's formation brings structural changes that honor legacy while embracing new identity:
- Sauber Motorsport AG becomes Audi Motorsport AG
- UK Technology Centre renamed Audi Motorsport Technology Centre UK
- Sauber Holding AG and Sauber Technologies AG retain original names
Team Principal Jonathan Wheatley described these changes as creating "a banner under which we all unite," emphasizing the combined strength of operations across Germany, UK, and Switzerland.
Voices of the Revolution
Key figures outlined the project's aspirations through carefully crafted statements:
Mattia Binotto, Head of Audi F1 Project, highlighted the team's growing momentum: "The Berlin launch will be the first moment we stand together as a collective and invite our global fan base to join us."
Revolut CEO Nikolay Storonsky positioned the venture as a cultural statement: "We're uniting with a shared obsession with engineering excellence to challenge the status quo."
The Road Ahead
As Berlin's event preparations enter their final phase, the Audi Revolut F1 Team balances historical precedent with future-forward ambition. The coming weeks will reveal how effectively this automotive-fintech hybrid can translate its off-track synergy into on-track performance when the lights go out on the 2026 season.
With revolution embedded in both partners' names, all eyes will be on how this alliance reshapes Formula 1's commercial and competitive landscapes. The Berlin launch doesn't just unveil a racing team - it showcases a prototype for next-generation motorsport partnerships where sponsorship evolves into full operational integration.